How to see if your marketer is honest

You can’t easily see what is true in digital marketing because it is technical. You may not even know where to start. 

Gauge honesty with some questions that you know the answer to. Ask a question where the honest response may not be in the other party's best interest.

For example, I recently asked a competitor an easy question about search engine optimization (SEO). “What's more important: the content (article/video) or the links to the content?” 

The answer is easy for anyone in our industry. If you know the three things below you can answer the question yourself.

  1. Google needs an audience to make ad money
  2. They get their audience by delivering the best content to the person searching 
  3. Great content attracts viewers and organic links

As a double check on myself. I looked for a third opinion from someone that knows digital marketing BUT is not dependent on selling backlinks to make a living. It may not be in Neil Patel's (short term) best interest to share this with you but he values the trust of his audience.

Trend number six:

You won't have to build as many backlinks with things like user metrics that are really kicking into high gear. We're seeing it that if you build too many links too fast, it actually takes you longer to rank and can hurt your ranking. So it's better off just releasing your content not building links and letting it happen organically, and then over time sure do the manual outreach. Allow your content sit there for three to four months before you even start that manual outreach, and when you do that we're seeing that the rankings are climbing up faster and higher than if you were building tons and tons of links from day one. It's just not as organic and I'm not saying your buying links. You should never buy links; you should never try to break their policies or at least Google's policies. More so, what you need to do is just be slow and patient, taking that slow and patient route, funny enough, is getting people rankings faster than if they're taking impatient quick route of building links right away.


-NEIL PATEL