How much time and money do you want to spend on the wrong person? How many of your resources do you want to use on someone that is just not ready?
Frame the challenge like this:
- qualify the right person
- determine the communication needed to advance the relationship
To work smarter you will need good data and that will come from asking the right questions. Below are a few to get you started.
Finding the right person:
- Do they need what you are selling?
- Will they like how you provide your service?
- Can they afford what you are selling?
- Do they share your values ?
Measuring the #relationship:
- Have they heard of you? (awareness)
- Have they engaged with you?
- How recent and how frequent do they engage?
- Did they search for you with your brand name?
- What is your current level of permission and trust? Have they trusted you with their:
- Time (Reading/watching your content)
- Money (Even a small purchase is a big step)
- Contacts (Making a referral)
Over time you will find this information so useful that you may want/need to automate the process of collecting and storing it. If you are ready to geek out on marketing… send us a signal that you are the right person! If you don’t feel that our relationship is at that level yet… just enjoy this ActiveCampaign’s video.